Love Triangle

 What do you get when you combine two iconic aspects of Switzerland: mountains and chocolate

Toblerone!












 
"Toblerone is a success story unique to Switzerland. In 1867, Jean Tobler opened a confectionary in Bern. Over the years, demand for his homemade chocolates grew to such an extent that he opened a chocolate factory in 1899. In 1908, the Tobler family created the honey and almond bar that was destined to become an enduring symbol of Switzerland throughout the world. A year later, Toblerone became the first patented milk chocolate. It was acquired by Kraft Foods - now Mondelēz International - in 1990." ~SwissInfo.ch

The name Toblerone is the combination of the chocolatier's family name, "Tobler", with the Italian word for nougat, "torrone". 
 
And the unique triangular shape is the stuff of legends.

Some think the candy is a nod to the one of the most recognizable mountains in Switzerland, the Matterhorn.













And it has been said that the shape of this chocolate was the inspiration for anti-tank defenses, or toblerones, built by the Swiss to slow any possible invasion by the Nazis during the Second World War.









While the triangular shape has remained the same, the logo of Toblerone has changed over time
The first logo featured an eagle
 
Then in the 1920's, they switched to a Bernese bear as Bern was known as "City of Bears". 
 
In the 1930's the eagle reappeared until 2000 when they changed the logo to reflect the Matterhorn mountain, but with a nod to their home city.
















Do you see a shape on the left side of the mountain

Yep, the Bernese bear is in profile 'hiding' on the mountain.

An interesting, and funny side note: 
 
In 2016 Mondelēz International introduced a lighter, cheaper version of Toblerone in the UK, but it did not go over well. 
 
In fact, some blamed the cost-cutting measure on Brexit (before Brexit actually happened!) as is illustrated by this social media meme:

The bottom picture is actually what they did to cut production costs.

















And being good expats who are eager to assimilate into the local culture as much as possible, we've taken to doing what the Swiss do and eat chocolate! 

According to this Forbes graph we are fitting in with Swiss societal norms:

Today's concrete or shape poem pays homage to Toblerone and our Swiss brethren:

A
milk
chocolate
triangle filled
with bits of honey
and almond melts on my
tongue. I am thankful for my
Swiss kindred spirits - a society
that loves chocolate as much as I do.
©2021, Bridget Magee. All Rights Reserved.

Linda at Teacher Dance is hosting the Poetry Friday extravaganza! 
 
Won't you join us?
 

 

29 comments:

Linda Mitchell said...

Bridget, I love this post! First, I'm a chocolate hound...way more than anyone could guess. And, the backstory of Toblerone is fascinating. I never put the triangle together with the Matterhorn. I just thought it was kinda quirky...delicious but quirky and the way Switz. did things. Love your poem. I really should write chocolate poems. I have the stuff on a daily basis. I think a trip to Switzerland is now in order!

Margaret Simon said...

Love your full-of-information post about Toblerone. Who knew? Your concrete poem is delicious.

Linda B said...

It's sheer serendipity that you managed to move to the most chocolate-loving country, Bridget! Toblerone is a gift I grab when wanting to take a little gift to someone. I love them, too. And I love the history shared, so interesting to connect with all those parts of history. And I love your Tobler-triangle poem, just perfect!

jama said...

Yum!! I'm swooning over this chocolaty post!! Interesting info about Toblerone and that bear :). That post Brexit version is pitiful.

Robyn Hood Black said...

What a tasty post, Bridget! And I learned so much. Fascinating, the history and the hidden bear and not-so-hidden recent attempt to skimp on the chocolate in the UK bars- grrr. So glad you are taking your expat responsibilities seriously and partaking of your fair share (yum) of Swiss chocolate. :0)

Janice Scully said...

Interesting history about one of my favorite things, chocolate. Thanks, Bridget. I have been thinking chocolate as my good friend is having a birthday soon and I always get her her favorite treat, chocolate.

Ruth said...

I'm a big Toblerone fan from way back, but I didn't know ANY of those facts. Wow and wow! I love the poem, too!

Fran Haley said...

So fascinating! You are a wonder, with what you find and share. I am a kindred chocolate-loving spirit for sure. Bahahaha to the Brexit meme! The shape poem is a delight and I gotta say, though - it reminds me of a Hershey kiss. Hope the Swiss don't mind.

Mary Lee said...

Yum. Now I want some chocolate!

Bridget Magee said...

Thank you, Linda! You must come to Switzerland and we will break chocolate together! I would love that! :)

Bridget Magee said...

Thank you, Margaret. The only thing better than chocolate is a chocolate poem...ok, just kidding. Nothing is better than chocolate. ;)

Bridget Magee said...

Yes, chocolate is another plus of living in Switzerland (along with their flag ;).

Bridget Magee said...

Thanks, Jama! Canton Bern is known for their bears, so I love that it is "hidden" on the label. It's funny that they cut back on their UK candy bars WAY before Brexit actually went into effect. :)

Bridget Magee said...

Thanks, Robyn. I'm all about the sacrifice when it comes to helping the Swiss stay on top in their chocolate consumption. You're welcome, Switzerland. ;)

Bridget Magee said...

Thanks, Janice! I hope your friend enjoys her chocolatey treat. Even better if it is Swiss chocolate! :)

Bridget Magee said...

Thanks, Ruth! I love learning about brands/foods that I'd never thought much of. Lots to learn here luckily. :)

Bridget Magee said...

Ha ha - I love that you thought it looks like a kiss, Fran! I suppose it is a kiss of love to my Swiss home and their nummy chocolate. :)

Bridget Magee said...

Mission accomplished, Mary Lee! And I think I will join you in a piece of chocolatey goodness... :)

Heidi Mordhorst said...

Oh, delicious. I love the secret bear and statistics revealed!

michelle kogan said...

Delicious post Bridget! Though I love chocolate it doesn't love me and I can't remember the last time I had any. Perhaps my lack of eating this delectable treat is why our countries consumption is so paltry compared to others. Though the rest of my family makes up for me. Loved all the info you shared and that ye old bear is still part of the Matterhorn picture, thanks!

laurasalas said...

Fascinating Toblerone info! I like chocolate IN or ON things, but I'll admit a pure chocolate bar doesn't call to me. Glad you're doing your patriotic bit, though!

Kay said...

MMMMmmm...what a sweet post. I'm all for eating more chocolate and loved the history of this candy bar.

Ramona said...

Loved learning more about this chocolate I used to love before I went to the dark side. Hmmm, wondering if they make Toblerone in dark chocolate. Wonderful shape poem! If I were still teaching, I'd offer it with sweet bits of Toblerone for Poetry Friday.

Bridget Magee said...

Thanks, Heidi! I aim to inform and entice! :)

Bridget Magee said...

Thanks, Michelle! I can't imagine life without chocolate - gotta do my part for the stats where ever I reside. ;)

Bridget Magee said...

Thanks, Laura! Yeah, straight chocolate is rich, but I do like the bits of nougat and caramel in Toblerone. Plus, one wee triangle takes care of any craving. :)

Bridget Magee said...

Thanks, Kay, you kindred chocolate-eating spirit. :)

Bridget Magee said...

Thanks, Ramona! Yep, Toblerone has Dark and White chocolate varieties as well. I just happen to be a traditionalist and stick with milk chocolate. :)

Cathy said...

Well, this is certainly the perfect shape for this poem. (And so much interesting information.)

Post a Comment