Full Blown Swiss

Happy 1st of August! Happy Swiss National Day!

Today the Swiss celebrate all things Swiss. And we foreigners benefit. You see, the Swiss have been celebrating National Day on August 1st since 1891, but the day has only been an actual holiday since 1994. It took almost 100 years for 80% of Swiss voters to decide that yes, we need a day off to celebrate being Swiss. (Though, to be fair, the Swiss do a pretty good job of celebrating their Swissiness just about every day.)

For the month of July the local businesses do a bumper crop business selling the red and white to the masses:

Even down to their eggs!

But one international retailer doesn't sell Swiss-centric merchandise just in the summer for National Day.  No, c&a stores sell traditional Swiss clothing. All. Year. Long.

(To get an idea of what c&a sells in the rest of the store, Maureen ALWAYS finds something cute. Think young adult fashion, though I have bought a few items there for myself and it is not weird.)

You can get Lederhosen for HIM:
Takes leather pants to a new level.
Or a Dirndl for HER:

The blouses are cute.

And you can get traditional accessories as well:
Cute purse...
...or wool socks!

I love that these traditional clothes are available 365 days a year and in a mainstream retailer! How cool is that?

I do have to note that while these clothes are readily available, they are not cheap. The Lederhosen run about 150Fr. (It is in Switzerland after all.) Oh well.

And to round out our Swiss National Day celebration and this post, here are some fireworks and a poem. Ooh and aah at your own discretion:


Swiss national pride
flag of red and white
schnitzel and wurst by day
pyrotechnics all night
©2019, Bridget Magee. All Rights Reserved.


Joan and Bernie said...

I'd like to celebrate with schnitzel and wurst with mustard, please.

Unknown said...

Wow! Those fireworks look awesome!

Elisabeth said...

The lederhosen and drindl are actually Bavarian and in the stores in anticipation of Oktoberfest (which happens in September, because that's logical, right? LOL)

The traditional Swiss dress is much more elaborate than lederhosen and drindls, and varies from canton to canton. Not that many younger people actually wear it or have it.

Hope you guys had a fun 1st of August!

Bridget Magee said...

I'd be happy to share both with you, Joan, but probably with mustard on my wurst. =)

Bridget Magee said...

They were! Thanks for commenting, Maureen! =)

Bridget Magee said...

Yeah, lederhosen and drindl do come from Bavaria, but I have a couple colleagues whose adult children (half Swiss) have been married wearing a drindl! And the big c&a store in Zug has a small inventory of these clothes year round (some of these pics were taken in early spring), but right now the display taking up way more real estate in the store, like you said, in anticipation for Oktoberfest. Gotta look the part to drink the brew! Thanks for commenting, Elisabeth.

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